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Charles Hutchings (Consultant Research Director) |
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Charles is a member of the Market Research Society with over 15 years' experience
of designing, managing and conducting market research across the public and private sectors.
Having
worked both agency and client side in the market
research industry, Charles is able to bring a '360 degree understanding' to what
makes an effective piece of market research delivering insight and understanding into the issue in question.
Charles also runs Ideate Research Ltd, which believes in actionable
research to help clients make informed and timely decisions.
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Areas of Expertise |
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• Business to business and consumer research
• Customer understanding and insight - understanding what customers, non-customers and stakeholders think about activities, services, products or brand and identifying new opportunities
• Attitudinal and behavioural studies uncovering not just what people say they will do, rather what they actually do or how they react
• Employee research - using staff surveys and research to help maximise organisational effectiveness
• Evaluation and impact studies - designing and conducting formative and summative evaluations, and helping measure and demonstrate the success
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Selection of Recent Projects |
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• Staff survey analysis, University of Bristol (2016)
• Innovation survey, United Nations Climate Change Secretariat (2015)
• General public attitudinal surveys, AHRC (2015)
• Visitor survey, Library of Birmingham (2014)
• Senior decision makers qualitative interviews, Jisc (2014)
• Crossrail supply chain survey, Volterra Partners (2014)
• Impact assessment, Knowledge Exchange (2013)
• Quantitative surveys of existing and potential customers, Triodos Bank (2013)
• Stakeholder consultation, The Team (2013)
• Market analysis of private providers of higher and further education in the UK, Jisc (2012)
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